" Search Engine & Social Media Marketing ...a practical master class "
THE DAYS EVENT
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Agenda
Session One - Search Engine Marketing
Session Two - Social Media
What will you Take-Away from the Workshop?
Price and Booking
Skills South East Grants
Chris Parker & Jonnie Jensen's profiles
Venue
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OUR LAST EVENT
"Having travelled from Worcestershire for this seminar, my expectations were high; I came away fulfilled completely and the mysteries of web site rankings and online networking are now revealed.
It was perfectly clear both Chris & Jonnie knew their stuff and both delivered in a structured and entertaining way. They shared a lot of knowledge during an informative Master Class, in a relaxed atmosphere thanks to Bruce's excellent hosting style."
Mike Web, Managing Director Lime Property Group
" Really good training session on SEO and social media marketing today. Many thanks to Bruce Bell of Perfectly Clear Marketing."
Mark Harrison, Managing Director, Endless Leisure Ltd
________________________________________
Agenda
Session One - Search Engine Marketing
Session Two - Social Media
What will you Take-Away from the Workshop?
Price and Booking
Skills South East Grants
Chris Parker & Jonnie Jensen's profiles
Venue
_________________________________________
OUR LAST EVENT
"Having travelled from Worcestershire for this seminar, my expectations were high; I came away fulfilled completely and the mysteries of web site rankings and online networking are now revealed.
It was perfectly clear both Chris & Jonnie knew their stuff and both delivered in a structured and entertaining way. They shared a lot of knowledge during an informative Master Class, in a relaxed atmosphere thanks to Bruce's excellent hosting style."
Mike Web, Managing Director Lime Property Group
" Really good training session on SEO and social media marketing today. Many thanks to Bruce Bell of Perfectly Clear Marketing."
Mark Harrison, Managing Director, Endless Leisure Ltd
You don't have to be a digital genius to successfully market your business online.
Let our experts show you how to drastically improve your online presence and success!
Our objective:
We make sure all our attendees leave our training session armed with:
The strategic process, tactics and techniques to immediately start changing your website's search rankings
The strategic importance and possibilities for customer engagement through social media.
Who Should Attend?
Business Owners, Directors, Marketing Professionals, Product and Brand Managers...
This course is aimed at businesses and individuals who want to understand how digital marketing can help them easily engage with a wider audience through simple search engine marketing and utilising effective social media strategies. It is suited to organisations who have a marketing budget and who want to ensure that the budget works more effectively for them.
You do NOT need a technical background or to be a programmer to benefit greatly from this Digital Marketing master class.
The event is not simply a generic "How to" lecture but rather a hands-on master class workshop. By taking a look at how well your current digital presence rates against competitors within your industry sector, we will help you construct an easy and effective strategy for a potentially drastic improvement.
Our objective:
We make sure all our attendees leave our training session armed with:The strategic process, tactics and techniques to immediately start changing your website's search rankings
The strategic importance and possibilities for customer engagement through social media.
Who Should Attend?
Business Owners, Directors, Marketing Professionals, Product and Brand Managers...
This course is aimed at businesses and individuals who want to understand how digital marketing can help them easily engage with a wider audience through simple search engine marketing and utilising effective social media strategies. It is suited to organisations who have a marketing budget and who want to ensure that the budget works more effectively for them.
You do NOT need a technical background or to be a programmer to benefit greatly from this Digital Marketing master class.
The event is not simply a generic "How to" lecture but rather a hands-on master class workshop. By taking a look at how well your current digital presence rates against competitors within your industry sector, we will help you construct an easy and effective strategy for a potentially drastic improvement.
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Agenda:
The day will be divided into 2 sessions, the first looking at Search Engine marketing with professional, Chris Parker, and the second dealing with Social Media strategies with expert, Jonnie Jensen.
| Welcome registration & networking: | 08:15am |
| Search Engine Marketing - Chris Parker: | 09:00 start |
| Coffee Break: | 10:15 - 10.30 |
| Search Engine Marketing cont' | 10:30 - 12:00 |
| Lunch: | 12:00 - 13:00 |
| Social Media Marketing - Jonnie Jensen: | 13:00 start |
| Tea: | 14:45 - 15:15 |
| Social Media Marketing cont' | 15:15 - 16:00 |
| Q&A's & Summary: | 16:00 - 16:30 |
| Departure: | 16:30 |
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Session 1 - Search Engine Marketing, Chris Parker
With search being the primary starting point of the customer journey, are you set up to ensure you attract visitors to your site? Consumers spend more than 25% of their time absorbing media online - if you are not engaging with this audience then you run the risk of cutting your potential customer base by one quarter. How many businesses can afford to do that? This half day session aims to provide you with the thought process and tools to make a substantial change to how you think about and execute your search engine marketing.
We will cover...
- Understanding "universal search" and the opportunities that it provides.
- Establishing a benchmark position
- Where do you want to be?
- How do you get there?
- The critical steps that you need to take.
- Paid for search working with organic search
- Accountability and Analytics - digging deeper for better results
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Session 2 - Social Media Marketing, Jonnie Jensen
Today's internet has taken us back to the most basic of all marketing functions - reputation. Reputation for businesses is no longer influenced by who has the most expensive website or who can buy the most advertising. It involves harnessing the tools collectively known as social media. Tools such as Twitter, Facebook, LinkedIn and YouTube have become the No.1 activity for internet users today. More time is spent using these services than any other online activity. Communities of people now gather on social media sites to share stories, pictures, experiences and knowledge. Brands have no control over the news whether it is good or bad. It is happening with or without you. The only option is to be part of the community; to participate and to influence the conversation.
In the social media session of this training programme you will be introduced to the subject of social media, its size and the scale of the opportunity. As we work through the session we will deal with popular misconceptions and remove any doubts or concerns you have that this is right for your business. By the end of the day you will have a practical understanding of how to apply social media strategies to your marketing and be excited by what your business can achieve.
- Social media - what it is, the scale and the opportunity?
- Gaining competitive advantage - social media is a powerful research tool
- Creating content that energises your team and attracts customers
- Building your audience
- Making it happen - practical use of social media tools
- Measuring success - turning traffic into customer
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What you Takeaway:
A thorough understanding of the subject of Search Engine & Social Media Marketing
Additional Take- Aways from this Perfectly Clear Marketing Training Session will include:
1/ A Search Engine Marketing Audit - Chris Parker will audit your current website and establish how successful your search rankings are and how your site is currently performing. We will audit your website for how effectively your site is generating traffic from search. We will provide a ranking report and highlight the main factors impacting on that result. The deal is you need to provide up to 5 search phrases that you want to appear high in the search engines for and we will audit your site for those terms and provide you with a report to take away.
2/ A Personalised Social Media Dashboard - As part of your participation at this event Jonnie Jensen will build on established tools and set up a social media dashboard. The most powerful element of social media is its ability to watch what others say, do and think. Whether watching your customers or your competitors you can gain a competitive advantage over others by knowing what people need and like.
This customised tool will show you:
1.activity of competitors
2.online conversations relevant to your business
3.online conversations about your business
Your social media training will then show you how to benefit from this invaluable information.
3/ Market Planning Audit
The Marketing Plan is the cornerstone of a business's marketing strategy.
For those that request, Bruce Bell, Managing Director of Perfectly Clear Marketing will undertake a free 60 minute telephone consultation to all delegates after the event, to discuss their companies marketing plans.
Areas that will be covered during the conversation will include:-
- Analysis
- Objectives
- Strategy
- Tactics
- Action
- Measurement
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Price and Booking
We believe that this important workshop offers unbeatable value for money, which in summary comprises of the following:
- Training and guidance from Digital Marketing experts, Chris Parker and Jonnie Jensen
- Individual advise and guidance inline with your industry sector
- Bespoke Search Engine Marketing Audit on your current website
- Social Media Dashboard Tool
- Free marketing strategy consultation
- Excellent Local Venue
- Lunch
- Networking Opportunities
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Skills South East Grants
This course has been designed to help; you could be eligible to receive funding to attend this event.
You could qualify for a grant of up to £1,000 from the 'Leadership and Management Funding' Skills South East for training to develop management & leadership skills, subject to eligibility & availability.
If you are interested and want to see if your are eligible fill out the grant enquiry form and we will ask a Skills South East Advisor to contact you.
More about the Leadership and Management Funding from Skills South East
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Our Trainers Profiles:
Chris Parker:
Chris Parker has worked in the digital marketing space since 1996 including EMAP Digital and the Kent Messenger Group. Currently running a fast growing and successful digital marketing consultancy in Kent covering digital marketing strategy and execution - specifically search engine marketing and optimisation (SEM/SEO) and pay per click management (PPC).
Client profile varies from small SME businesses wishing to utilise the web as a sales channel through to large companies requiring online strategic direction. Sector knowledge is wide and varied from automotive, retail/ecommerce, home improvements through to B2B services such as training, recruitment, IT, office equipment, facilities management and legal.
Chris's practical and hands on knowledge coupled with his strategic insight will leave you inspired and motivated to move your digital marketing forward to the next level.
Jonnie Jensen:
Jonnie Jensen has worked in internet marketing since 1999. During this time he has worked for leading global digital companies Lycos and Boungiorno, as well running his own marketing and digital content Agencies. His focus since 2007 has shifted to the emerging internet technologies that are now commonly known as social media. The excitement Jonnie has for these tools are based on his passion for marketing communications - fitting the product with the audience and getting them to love it. Through all his experience of internet marketing, Jonnie knows this is about the right content, the right proposition, the right experience and all at the right time to the relevant community of people. Social media makes this possible.
Today like never before companies and brands can listen and participate in the everyday conversation of their customers lives. Jonnie brings his passion and experience to clients through his strategic planning and social media training.
His infectious enthusiasm will dispel any doubts, remove any confusion and leave you excited about the possibilities you will see for your business.
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The Venue:
The Village Hotel, MaidstoneCastle View,
Forstal Road,
Sandling, Maidstone, Kent,
ME14 3AQ
T: 0844 980 8044
How to get there
By road
From the M20, exit at junction 6. At the first roundabout take the 3rd exit signposted A229 Hastings, at the 2nd roundabout (Running Horse roundabout) take the 3rd exit signposted Aylesford. The hotel is located 100m on the left hand side on Forstal Road.
Satellite Navigation:
For programming satellite navigations systems please use postcode ME14 3AS.
By Rail
Maidstone East & West Station, 1 mile.
Ashford Eurostar Station 20 miles
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